American giant Fidelity Investments is setting up a European entity to serve European institutions who invest in digital assets.

According to a press release, the new Fidelity subsidiary – called Fidelity Digital Assets, Ltd – will be offering “access to enterprise-quality custody and trade execution services for digital assets to investors such as hedge funds, family offices and market intermediaries”.

The business is said to build on its New York-based equivalent, Fidelity Digital Asset Services, LLC, which is already serving US-based institutional investors with the mentioned services since October 2018.

Fidelity describes its digital assets custody service as “secure, compliant, and institutional-grade storage solution for bitcoin, and other digital assets in the future”.

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Crypto news site The Block observes that in November, Fidelity Digital Assets was granted a regulator license to provide custody services to clients in the state of New York.

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“The firm has also built trading tools for institutional clients to trade cryptocurrencies easily,” adds The Block.