Broadridge Financial Solutions has introduced a new AI-driven service aimed at transforming algorithmic trading. The service is available through Nyfix, Broadridge’s post-trade matching solution. It is designed to assist buy-side firms like asset managers and hedge funds in improving trading decisions, integrating workflows, and cutting costs, according to a Broadridge press release.

The service leverages artificial intelligence to provide real-time liquidity mapping, enabling traders to make data-driven decisions. According to George Rosenberger, head of Nyfix at Broadridge, the tool combines AI and historical data to give clients greater precision in navigating complex markets. “This solution not only optimises trading strategies but also reduces costs, making it an invaluable asset for the buy-side,” says Rosenberger.

This service stands out as the first to use advanced AI for analysing both public and private data to map liquidity. A key feature is its ability to identify potential dark fill locations and determine the best algorithmic execution for specific orders. By minimising outliers, it aims to lower overall trading costs. Traders can also benefit from real-time alerts and in-trade analysis, allowing them to adjust strategies mid-trade to align with their goals.

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Babelfish Analytics

The new offering is built on research by Jeff Alexander and Linda Giordano, founders of Babelfish Analytics. Their work in understanding routing dynamics and optimising algorithmic selection forms the backbone of this service. By integrating these insights with Broadridge’s technological capabilities, the solution seeks to improve trading performance significantly, according to the press release.

Expansion plans

Currently available to Nyfix Order Routing clients in the U.S. equities market, the framework is poised for expansion into other asset classes and regions. Broadridge also plans to make it accessible to clients on other Order Routing Networks in the future.