VIDEO | The “FOMO” feeling – fear of missing out – is growing among traditional financial institutions, who are now slowly recognising crypto trading as an element in their value proposition. Thomas Brand has worked long in the traditional asset management but is now with crypto-asset service provider Coinmotion, and at PostTrade 360° Helsinki on Thursday he shared his perspective.

With many question marks remaining, asset management institutions have been reluctant to embrace the digital-assets world. Nevertheless, some do. Thomas Brand referred to a survey by Fidelity Digital Assets this autumn, finding only 5 percent of traditional pension managers being invested in crypto – while over 80 percent of high-net-worth individuals have already set up exposure.

For traditional asset managers, Thomas Brand sees a risk that they are leaving money on the table if they stay away from getting involved with the cryptoassets at all. It could leave them only with costs, of screening money transfers and doing burdensome investigations – while competitors with offerings, or crypto-native companies, capture the value in the space of crypto investments and digital assets more broadly.


Thomas Brand is Head of Institutional Sales & Research, Coinmotion

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